True Install Grows as a Niche Business in Sign Installation
Specialized Focus Gives Franchise Owners Reduced Competition, Higher Margins and Brand Loyalty
Demand for signage and graphics installation is universal, year-round and growing. Yet, there’s a shortage of well-trained, safety-conscious installers, particularly as the workforce ages, say sign industry officials. Many sign, graphics and print business owners struggle to find reliable installers. And the ramifications are significant: Poorly installed signs can result in safety issues, high maintenance costs and even legal problems resulting from non-compliance with local regulations.
In recognition of this market demand, Alliance Franchise Brands, which serves print, sign and graphics communications services industries throughout North America, created True Install Sign & Graphics, a niche business that began franchising in 2023.
True Install focuses solely on installation of signage and graphics, a key differentiator in the sign industry. That specialization enables the franchise to concentrate on intensive and ongoing training and support for franchise owners, maintain expertise in a variety of installation techniques, and provide a greater degree of professionalism, among other advantages.
The global printed signage market size is expected to reach $47.8 billion by 2030, increasing at a compound annual growth rate of 2%. The market’s expansion “is driven mainly by cost-effectiveness since it provides affordable and effective signage solutions for various sectors … in the face of fierce competition from the rising digital signage,” according to Straits Research. “The convenience of deployment without the requirement for additional maintenance expenses is the primary factor driving most organizations and companies to choose printed signage solutions.”
As a niche business, True Install provides numerous advantages, not only for customers, but for franchise partners, including the following:
Advantages of True Install’s Niche Business Model
1. Reduced Competition
Niche businesses target a specific market, resulting in fewer competitors vying for the same customers. True Install’s niche – solely providing signage installations – provides an advantage for franchise owners to cater to B2B customers that produce signage, in addition to B2C customers.
“The signage and graphics industry is expected to keep expanding with growing demand for installation services,” says Ray Palmer Jr., Alliance Franchise Brands COO. “True Install franchise members have a unique chance to leverage an emerging brand backed by a well-established and successful franchise system. Early participants will have the benefit of gaining market share and forming crucial relationships with their sign, graphics and print company customers.”
2. Increased Brand Loyalty
By serving a smaller market, niche businesses can focus on understanding and catering to their customers’ needs, developing stronger connections and brand loyalty.
3. Expertise and Credibility
Niche businesses that specialize in a service or product develop deep knowledge and skills that customers value, which results in greater credibility and trust for the brand within the target market. This holds true for True Install professionals, who are trained and experienced in installing all types of visuals including vinyl-based, exterior and interior applications, and more, and certified by the Occupational Safety and Health Administration (OSHA).
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