Why a Sign Installation Franchise is a Smart Investment
True Install Franchise Director Shares Insights and Advantages of Niche Franchise Opportunity
The business of sign installation has come a long way from the traditional panels on posts and illuminated, three-dimensional channel letters affixed to buildings. Demand for signage is at an all-time high, with a market size projected to increase by a 4.3% combined annual growth rate to $57.6 billion by 2035. The diverse array and complexity of signage and graphics applications also has surged, along with the demand for professional installation services.
In recognition of this market demand, Alliance Franchise Brands, which serves print, sign and graphics communications services industries throughout North America, created True Install Sign & Graphics, a sign installation franchise.
True Install focuses solely on graphics and signage installation, a key differentiator in the sign industry. That specialization enables the sign installation franchise to concentrate on intensive and ongoing training and support for franchise owners, maintain expertise in a variety of installation techniques, and provide a greater degree of professionalism, among other advantages.
True Install’s Installation and Franchise Support Director Chris Fong (pictured above, conducting a training) is a veteran of the sign and graphics industry. He brings broad skills and experience to the role, including 13 years as vice president of a successful print film and window graphic company, overseeing more than 400 employees nationwide and leading teams in design, printing, installation and developing multimillion-dollar projects across North America. After receiving a bachelor’s degree in graphic design, Fong began his career as manager of a Signs by Tomorrow, another of the Alliance Franchise Brands.
Fong shares his insights into True Install’s value proposition and advantages of franchise ownership below.
Q: What’s the demand for True Install’s niche service, and how would a franchisee promote it?
A: The demand for professional installation services in the signage and graphics industry is at an all-time high. What makes this niche especially valuable is its versatility and growth across multiple verticals. Today’s sign companies are integrating architectural and decorative finishes into their offerings, creating spaces that are not only branded but also visually enriched. This includes services such as distraction banding, decorative films for glass and walls, textured architectural finishes and custom dimensional displays that enhance environments. We’re also seeing a significant crossover between the vinyl graphics world and the window film industry. Installers trained in vehicle and wall wraps can transition into window film applications, and vice versa, creating broader opportunities for service.
At True Install, we stand out because we are not limited to a narrow skill set. While many companies train installers in just one or two specialties, we emphasize versatility. Our graphics and sign installation franchise has built a platform around traditional sign installations as well as ‘peel-and-stick’ applications – everything from vinyl and window films to floor, wall and vehicle graphics. This cross-training approach allows our franchisees to serve a wider range of clients and help those clients grow their own offerings.
Our franchisees promote these services by positioning themselves as full-service installation partners – not just installers, but an extension of their clients’ teams. Whether working with a sign company that lacks installation capabilities, or one with in-house teams needing extra support, True Install delivers reliability, consistency and professionalism across every touchpoint.
Read the full press release via the link below.